By Abi Wendt

Back in March 2020, everything from pasta kits and pyjamas to exercise equipment and ergonomic chairs flew off the online shelves. As well as buying from online brands, people recommended them to others. In lockdown 1.0, online orders across the five most popular retail sectors increased by 162%. Referrals increased by 425%.

Almost a year on, we’re in our third lockdown. Consumers and businesses alike continue to adapt. Restaurants have created at-home diy meal kits. Fashion retailers have swapped sequins for sweaters. Travel companies are focussed on post-lockdown summer holidays.

To understand the ongoing impact of Covid-19 on ecommerce, we’ve analysed Read full story ›

Source: The Drum