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Five takeaways from Advertising Week New York 2016

on Sep 30, 2016 | 0 comments

By Natalie Mortimer

As the curtain closes on Advertising Week New York 2016, The Drum has rounded up five key moments from the event that you need to know about. Words by Minda Smiley and Natalie Mortimer.

Marketers talk diversity, mobile and the future of marketing

During a conversation with Facebook’s vice president of global marketing solutions Carolyn Everson, PepsiCo’s Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau discussed some of the industry’s most pressing issues.

Commenting on the diversity issues that have plagued the industry this year, Jakeman said that innovation “does not come from homogenous groups of people.” He said his leadership Read full story ›

Source: The Drum