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Five things you need to know this week

on Jul 31, 2015 | 0 comments

By Alison Millington

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1. Instagram’s mobile ad revenue will overtake Google and Twitter

Instagram is set to hit $2.81bn in mobile ad revenue globally by 2017 according to an eMarketer forecast, surpassing the likes of Google and Twitter in the US in terms of mobile display.

The mobile-only forecast shows that Instagram will make up 5% of Facebook’s global mobile ad revenue this year ($595m), increasing to 14% in 2017.

While the platform’s advertising capability is also available in Australia, Brazil, Canada, France, Germany, Japan and the UK, the US will account for 92% of Instagram’s total mobile ad revenue this year, a number that Read full story ›

Source: Marketing Week