Twitter turns 10, but faces tough challenges to survive
Monday marked the 10th anniversary of Twitter. The platform remains a popular destination for brands and users alike looking for real-time information, with over 500 million tweets posted every day.
Yet Twitter is facing an uncertain future and a challenge in staying at the forefront of a fast changing media landscape as user growth stalls and it faces issues over usability. To survive, it must convince both advertisers and users that it can be more than just a social network and prove a link to people’s interests.
Peter Markey, CMO at the Read full story ›
Source: Marketing Week
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