By Thomas Hobbs

1. New Dixons Carphone CMO promises to be ‘disruptive’ as John Lewis approach ‘shows fatigue’

It’s safe to say that the John Lewis Christmas ads are insanely popular among the British public.

However, Gary Booker, who was recently made CMO for the entire Dixons Carphone portfolio of brands says that John Lewis’ marketing could be experiencing ‘fatigue’.

Booker, although keen to state his respect for the John Lewis approach to Christmas-based advertising, doesn’t necessarily think it is right for Dixons Carphone.

“I love the work Craig Inglis does at John Lewis, he’s done a sensational job. But the weepie approach, like anything Read full story ›

Source: Marketing Week