By Alex Wilson

The reports of physical cinemas’ death are greatly exaggerated, says Amplify’s Alex Wilson for The Drum’s entertainment deep dive. The home of immersive entertainment won’t go down without a fight.

Since the Lumière brothers first projected moving images to a paying audience in Paris in 1895, cinema and movies have evolved with technological advancements and audience expectations.

Brick-and-mortar cinemas themselves have been seemingly under threat for a while too – since at least as far back as the introduction of digital media. Recent global events had many claiming the final nail was soon to be hammered into the Read full story ›

Source: The Drum