Flora, the Unilever-owned spread, has landed a dinosaur made from 750kg of plants at Westfield Stratford City today (25 March), as part of a new £12.5m programme.
The green diplodocus was trailed on the back of a lorry through London yesterday and will be in situ in the east London shopping centre until 4 April. It will then head north to the Trafford Centre in Manchester.
The experiential campaign has been devised to target children and families across the Easter holidays in association with the Eden Project. It aims to dispel kids’ notions that vegetables are boring, and consequently get them eating Read full story ›
Source: The Drum
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