Bagged salad brand Florette is set to launch a new TV campaign that highlights the sunny farms where the product is grown and also introduces an animated tractor called ‘Rocket’.
The TV ad, which launches on 25 April, is a combination of CGI and live action and reminds viewers, ‘we only grow where the sun shines’.
Viewers will be introduced to Rocket as it travels through the sunlit UK and European Florette farms to gather crops. Filmed on Florette’s farms in Murcia, Spain, the advert is soundtracked to Nik Kershaw’s ‘I Won’t Let the Sun Go Down On Me’.
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Source: The Drum