By Natasha Hole

A key facet of a paid media analyst’s job is to optimise accounts to ensure they’re performing at their best while maximising efficiencies. As part of the fast-paced and everchanging landscape of the industry, we need to consider a larger number of variables when optimising bids, budgets, landing pages and ad copy towards a wide range of KPIs. At the same time keeping on top of all these tasks and KPIs across evolving and growing accounts is becoming increasingly challenging and time-consuming.

One of the key tools to help combat this is bidding. While it’s a basic point, this determines how Read full story ›

Source: The Drum