Taste credentials matter when it comes to food and drink, says Sophie Nicholson at The Romans for The Drum’s food & drink focus week. But for brands to pop, they must bake themselves into the wider culture.
As the great Roman gourmand, Apicius, famously said: “We eat first with our eyes”.
Having PRed food and drink clients for 15 years – high street coffee chains, fancy cheese, plant-based dairy alternatives, and a lot of booze – two words always pop up: taste credentials. I confidently estimate that, with each of the 30+ food and drink brands I’ve worked with, customers Read full story ›
Source: The Drum
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