By Stephen Lepitak

Grocery chain Food Lion has named Doner as its agency of record, tasked with evolving it’s brand strategy.

The appointment will see Doner handle integrated marketing planning, targeted advertising campaigns and media planning and buying with immediate effect.

The new creative strategy and a subsequent advertising campaign is expected to roll out during the first quarter of next year.

Meg Ham, president of Food Lion, described Doner as “- strong strategic partner to help it develop its brand strategy.

“From the beginning of the review process, we felt strong chemistry with the Food Lion team and that we were Read full story ›

Source: The Drum