Ford is taking its Fiesta model – the UK’s best-selling car – to billboards. Those who have shared or engaged with content online relevant to Ford’s campaign will be able to see the digital billboard thanks to an effort between Ford, Mindshare, RadiumOne and Primesight.
By targeting people through their location and content sharing behavior, the Fiesta will reach people who would be more likely to be interested in it.
“We were drawn to this opportunity with Primesight and RadiumOne as it allows us to combine our OOH [out-of-home] and mobile campaigns by Read full story ›
Source: The Drum
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