By Thomas Hobbs

The DSFL programme, which claims to have already trained 13,500 novice drivers across Europe, is aimed at teaching inexperienced drivers between the ages of 18 and 24 better driving skills in order to reduce the rate of accidents.

As part of the new investment, Ford will expand the programme into Finland and Poland this summer, to add to the likes of France, Germany and the UK. Ford Europe says it has invested £7.56m in the training programme since 2013.

Ford Europe’s head of communications Alessio Franco says that while the programme is focused on social responsibility, it is also resulting in Read full story ›

Source: Marketing Week