Forest, the pro-tobacco consumer group, will appeal a decision by the ASA that stated that a Department of Health ad is not misleading.
According to Forest the advertisement – which featured a tumour growing as a man smoked a cigarette – was misleading because it was based on a statement that was tentative not categorical.
The ruling yesterday (30 July) followed an 18-month investigation, during which the ASA’s executive team recommended three times that Forest’s complaint be upheld and the advertisement withdrawn.
Simon Clark, director of Forest, said: “The decision is inexplicable. Not only have ASA Council members ignored the Read full story ›
Source: The Drum
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