By Audrey Kemp

Got game? To get Gen Z gamers drinking more milk, MilkPep is meeting them where they’re at: sponsoring their favorite streamers at TwitchCon and releasing video game-inspired content on TikTok.

Move over, soda and energy drinks, for the next, big gamer drink: chocolate milk.

‘You’re gonna need milk’ went live today at TwitchCon, a three-day convention running from October 7 to October 9 in San Diego. MilkPep’s experiential activation puts four of the platform’s most popular live streamers, QTCinderella, Ninjayla and Hungrybox, head-to-head in a live competition, while they promote the performance benefits of milk to their audience. The campaign was created Read full story ›

Source: The Drum