Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Forget QR codes, it’s the age of AR

on Jul 30, 2021 | 0 comments

By Olivia Atkins

Pre-Covid, QR codes were mocked as a gimmick, many of us doubting whether they would ever be widely adopted. As we now know, of course, it’s a technology we’ve come to rely heavily on, helping to revive society as we lift out of lockdown.

This shift in perspective and acceptance of the QR code has since led us to question whether its renaissance will pave the way for augmented reality. And with this in mind, The Drum painted a giant AR-activated drum kit on the outside, street-facing wall of its newly launched innovation space, The Labs.

Painted in The Drum’s trademark color Read full story ›

Source: The Drum