By Brad Roth

As we enter a new space age, the once-final frontier is now open for all. As space travel becomes more accessible over the course of the next five years, it will be up to brands to act responsibly when it comes to all of the marketing firsts that are to follow, writes Brad Roth, president of the agency Known.

2021 has ushered in a second golden age of space travel, one where the final frontier is truly open for business. It’s the year Jeff Bezos and Richard Branson both made quick trips beyond Earth’s atmosphere, Inspiration4, the first all-civilian mission to Read full story ›

Source: The Drum