By Gavin Jordan

Gavin Jordan is the publishing manager of Open Mic – The Drum’s self-publishing content marketing platform. For The Drum’s Content Marketing in Focus, he shares his top content marketing tips.

It’s no secret: content marketing pays. With 82% of marketers leveraging content marketing and millions of pieces of content published online each day, cutting through the noise has never been harder.

So when the content marketing consultants pull up in their sports cars, draped in their fur coats and designer suits, offering you the Holy Grail of real life audience engagement, is it any Read full story ›

Source: The Drum