By Minda Smiley

A former employee of sports apparel company Adidas has opened up to the Wall Street Journal about why the brand passed on a sponsorship deal with basketball legend Michael Jordan.

The source, apparently a former distributor who has not been named by the publication, claimed that when Jordan was playing for the University of North Carolina, he wanted a sponsorship deal with Adidas when he went professional.

It is reported that the brand wanted to endorse Jordan, however executives in Germany decided shoppers would prefer taller players and wanted to sponsor centers instead.

The source reportedly told the Journal: “We kept Read full story ›

Source: The Drum