By Lisa Lacy
In 2006, New Orleans Saints defensive back Steve Gleason blocked a punt against the Atlanta Falcons in the Saints’ first home game after Hurricane Katrina, giving New Orleans a new symbol of recovery and hope.
Now, Gleason, who was diagnosed with Amyotrophic Lateral Sclerosis, or ALS, in 2011, wants to bring recovery and hope to patients like himself. In 2013, he founded a research initiative, the Answer ALS Foundation, and this organization is partnering with agency KBS, as well as the NFL and Microsoft, to launch the Game Changing Auction to raise funds for ALS research.
Source: The Drum