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Formula One relaxes social media rules as new owners turn to fan engagement to rekindle excitement around the sport

on Feb 28, 2017 | 0 comments

By Tony Connelly

Social media regulations around Formula One have been relaxed as new owners Liberty Media look to strengthen the entertainment value around the sport and allow teams and drivers to engage more with fans.

Contractual restrictions with the sport’s broadcast partners previously meant drivers and teams were prohibited from posting video content in and around the paddock area, however recent changes to social media regulations will now give fans and sponsors greater access to the sport.

Pre-season testing at Barcelona commenced this week and drivers have already begun to make use of the changes with the Mercedes team and three-time world champion Read full story ›

Source: The Drum