By John Glenday

Inskin Media has been named as a global advertising partner with Formula1 which will see it develop non-intrusive web ads for Formula1.comn using its Pageskin format.

Launching in the UK initially, the Pageskins will subsequently roll-out across other global markets including Australia, Singapore and the United States, providing a valuable additional revenue stream for the motorsport organisation.

Alex Barstow, head of UK publishers at Inskin Media said: “We pride ourselves on working with the world’s best publishers and F1 is no exception. This is a hugely exciting partnership which ultimately provides a powerful platform for advertisers Read full story ›

Source: The Drum