Foster’s is set to become the Official Lager of England Cricket in a two-year deal, a partnership that sees the Heineken brand return to sports sponsorship for the first time in a decade.
The partnership will be supported by a nationwide campaign to appeal to cricket fans across the country throughout the summer months.
The two-year deal includes all international T20 matches, One Day Internationals and International Test Matches. These include this summer’s home international series against Sri Lanka and Pakistan and next season’s tours by West Indies and South Africa.
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Source: The Drum
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