Johnny Hornby: If the 30, 40, or even 50 per cent figure that people are mentioning around programmatic that is fraudulent is true, then does the industry have a kind of duty to you as an advertiser to expose that and clean that up?

Keith Weed, chief marketing officer, Unilever: I think there’s a potential time-bomb in this area which will lead to loss of faith and trust in the industry.

Johnny Hornby: How worried are you about fraud? Some people are saying that up to 40 per cent of views are fraudulent.

Sir Martin Sorrell, chief executive, WPP: Well it depends whether Read full story ›

Source: The Drum