By Charlotte McEleny

There’s been an undeniable move to CTV by viewers across the world this year, as people spent more time at home with premium video but this means marketers now need to keep a keen eye on brand safety.

Penny Langenfeld, director of programmatic sales, South East Asia at DoubleVerify explains that as marketers invest more into CTV and advanced TV, they need to make sure they have a brand safety strategy in place because fraudsters tend to follow the money.

“CTV comes with more premium CPMs and we know that fraudsters are going to follow those premium CPMs to make more money. Read full story ›

Source: The Drum