Issues of transparency, ROI and brand reputation have diminished marketers’ faith in the leading social media channels. Today, only 14% of consumers believe the information they read on social media is trustworthy and two-thirds have data privacy concerns. Controversies around hate speech, online bullying, extremist content and fake news have demonstrated time-and-time-again that over-reliance on social platforms to reach customers can be a perilous game for brand marketers.
As a result, many marketers are shifting to a strategy of owning customer journeys and forging meaningful direct-to-consumer relationships that handle data compliantly and are immune to the impacts of the next social Read full story ›
Source: The Drum
Industry News