By Dan Salkey

Ad agencies better start treating their freelancers better. Clients are more than willing to snap up this talent. Small World’s Dan Salkey explains.

With Publicis Groupe recently deciding to cut independent talent (freelancer) spending by 27% and Mark Read prophesizing more cuts to the independent talent base at WPP, it is clear the industry’s attitude to these workers is naive, dismissive, and reminiscent of that thing ostriches do when they get scared.

Ultimately, these cuts are an IR35-shaped cover-up for talent cutbacks across the board as the infamous era of efficiency continues. It also cemented my belief that ‘freelance’ Read full story ›

Source: The Drum