This week, France became the first country to ban fossil fuel advertising. Johnny White, a lawyer from Client Earth with expertise in greenwashing, and Jonathan Wise, co-founder of Purpose Disruptors, provide the legal context and the opportunity for agencies.

France is the first European country to ban fossil fuel advertising. The ban, which comes into effect next year, could see companies fined up to €100,000 for breaching the rules.

It may seem a strong move for a country to ban an entire category of advertising, but it’s odd that we’ve been happy to see advertising for fossil fuels for so long. Fossil Read full story ›

Source: The Drum