By Niamh Deehan

Love it or hate it, April Fools’ Day offers a serious opportunity for brands. With us all on the watch for the interesting to the ridiculous, those that take part could potentially earn some valuable ‘word of mouse’, likes, shares, retweets and other media coverage. But more importantly, April Fools’ Day is chance to prove that your brand has personality.

Having a sense of humour is one of the most effective ways to help build a human connection between your brand and your audience. You could be a brand we’ve forgotten about or that nobody has heard of, but if you Read full story ›

Source: The Drum