By Paul Evans

One of my favourite industry quotes is from Peter Drucker, the American-Austrian management consultant who said: ”Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of business.”

I’m not so certain I agree with the “all the rest are costs” part, but this somewhat rare statement in support of marketing at the centre of business has always appealed to me, given my 20+ year career across category, Read full story ›

Source: The Drum