George Foreman didn’t just change boxing – he changed marketing forever.
With George Foreman’s recent passing, it’s the perfect time to revisit his impact on celebrity endorsements. The two-time heavyweight champion and all-around larger-than-life personality made history in the ring, but he left an even bigger mark in an unlikely place: your kitchen.
Before Foreman, athlete endorsements were a nice side hustle – some extra cash for lending a famous face to a sneaker or a cereal box. But Foreman? He turned an endorsement into an empire.
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Source: The Drum
Industry News
