From the demise of X under the leadership of mercurial billionaire Elon Musk to a landmark Google antitrust case, the question of Threads’ viability and the promise of the merger that is Max, these are the stories that defined the media landscape in 2023.
It’s been a landmark year for media and adtech news. Here are some of our highlights.
‘That bird is dead’ – how a year of Elon Musk tanked Twitter’s ad business
It’s been just over a year since billionaire Tesla executive and provocateur Elon Musk acquired Twitter – which he’s rebranded as ‘X’ – for $44bn, Read full story ›
Source: The Drum
Industry News