G2 claims to be the ‘most-watched esports team of all time’. In 2019, it claimed that 2.5bn minutes of G2 content was viewed on Twitch, with a further 1.5bn impressions on its social channels and 93m total social engagements. Whether vanity metrics impress you or not, the scale of the operation is huge – but its ceiling is still a long way off.
It’s tough at the top, and today’s leaders could find themselves lagging behind as the esports sector looks to grow at a rate (according to Nielsen figures) that has traditional sports brands envious.
Let the games commence
Source: The Drum
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