By Ellen Ormesher

Twitter has become a mainstay for brands looking to cut through to consumers, but thanks to Elon Musk’s disastrous takeover, it looks like their days on the platform are numbered.

As Twitter hurtles towards what feels like an inevitable demise, we reflected on some of the brands that made the best use of the bird app down the years.

Wendy’s

Best known for its sassy responses and snarky roasts, the US-based fast food chain set an early standard that many brands have echoed over the years.

Its unconventional social strategy previously found its outlet in partnerships such as cult animated sci-fi sitcom, Rick & Read full story ›

Source: The Drum