By Seb Joseph

The beefed-up role sees Prego continue his previous remit as insight and reward director with added responsibility for brand marketing, creative, social media and customer experience. It brings the company’s data analysis and research panel, which launched in January, closer to the company’s push to becoming a an omni-channel retailer.

Prego’s immediate focus will be managing Game’s Christmas campaign across TV, radio, print and online. Tactical and PR activity will also run closer to Christmas with the retailer hoping to cut through to last minute shoppers.

Creative reflecting the insight that to gamers Christmas is a period when they can catch-up on Read full story ›

Source: Marketing Week