By Danni Smith

Brands from Adidas to Duo Lingo use gamification to engage audiences. Danni Smith of Jaywing explains how the power of play can boost customer confidence and loyalty.

Gamification has been one of the most discussed trends in marketing over the last decade. It’s a term that many marketers and businesses use, but what does it truly mean, and how can it be applied effectively?

I’ve seen firsthand how gamification has evolved and how brands can use it to drive engagement in a meaningful way. Here are some insights into how gamification is evolving, highlighting some of the best examples I’ve encountered Read full story ›

Source: The Drum