The Covid-19 pandemic and social distancing have caused video game spending in the United States to reach new heights. Revenues hit a record $11.6bn between April and June 2020 – an increase of 30% when compared to the same time period last year.
Overall, global gaming revenues are set to hit $160bn this year, overtaking books, music or movies. It is no wonder that Anzu’s in-game advertising revolution has such a captive audience among brands. Companies are approaching in-game advertising at greater scale to take advantage of the fact that gaming is now displacing other traditional forms of entertainment.
Source: The Drum
Industry News
