If you’re still under the impression that gaming is the domain of teenage boys, it might surprise you to learn that it’s actually the 55- to 64-year-old age group that makes up it fastest-growing demographic. And while marketers appear to be coming round to the idea that gaming can be attractive to older generations, questions remain around why they’ve been ignored for so long. We take a look as part of our deep dive into all things gaming.
Gaming was already an increasingly popular pastime for the whole family, but with 62% of adults claiming to have played some kind Read full story ›
Source: The Drum
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