By Jennifer Faull

GEMS, the international education company, has appointed Zone to its six-figure digital media account.

The brief was awarded following a competitive pitch run by Oystercatchers, with Zone tasked with delivering a global digital media strategy and infrastructure to help GEMS engage with existing and potential parents, as well as teachers and students.

Specifically, Zone has been asked to build an online platform with local content strategies and establish best in practice digital internal communications.

“Education, like other sectors, is in the middle of a massive digital shift. Parents now have access to more information and insights than ever before,” explained Claire Read full story ›

Source: The Drum