By Andrew Baker

Footballco’s Andrew Baker explores his latest research into how Gen-Z consumes the sport. The changes needed to make it more appealing may be more radical than we previously assumed.

2024 is a massive year for international football. As I write this, the Asian Cup and Africa Cup of Nations played out in Qatar and the Ivory Coast, respectively. In June, Euro 2024 kicks off in Germany, and a week later, the US will host the Copa America. Then there’s the Paris Olympics, featuring men’s and women’s tournaments. But before those events sneak up on us, I have Read full story ›

Source: The Drum