Younger Internet users (ages 13 to 17) are showing a more significant shift away from text-based online content and slightly more from TV with much of Gen Z time spend on video and social. According to a recent report in eMarketer, millennials spend more time with video and social, but unlike Gen Z, they report that they are not cutting back on their time with other media.
Although the Gen Z and millennial groups agreed they are spending more time streaming full-length TV shows and movies, they are also watching more short online video. Read full story ›
Source: The Drum
Industry News
