By Shawn Lim

Gender representation in Singapore’s advertising lags far behind reality. With a new study revealing the extent of the country’s skewed view on gender equality, can brands shape up and make their marketing more equitable?

With 39% of its workforce women, Singapore has a better gender balance in its labour market than many countries around the world. 60% of working-age women are actively engaged in the labour market, a proportion that has been steadily increasing since 1970, when it sat at 28%. But that balance is not reflected in the country’s advertising market. Ads in Singapore are six times more likely to Read full story ›

Source: The Drum