By Thomas Hobbs

There is an opportunity for the brands owned by General Mills to become more mindful and responsible, according to Arjoon Bose, the FMCG giant’s marketing head for the Europe and Australasia regions.

In an interview with The Drum’s executive editor Sonoo Singh as part of our ongoing Digital Transformation festival, Bose was asked if FMCG firms were well placed to play a meaningful role in consumers’ lives during the coronavirus pandemic.

He replied: “In our industry of food, there’s never been a greater time to be more responsible in how you interact with your consumers. We need to be there [more].

“The brands Read full story ›

Source: The Drum