By Drum Network

Client-agency evaluation specialists, Aprais, has partnered with German Agency Association GWA to provide members with an entry-level version of its globally renowned platform, Relationship Tracker.

Participating agencies can compare their relationship with over 22,000 others in the Aprais database.

GWA saw this move as an opportunity to provide added value to its members.

Ralf Nöcker, managing director of GWA said, “We firmly believe that regular, objective evaluation of relationships between our member agencies and their clients will lead to greater understanding, more productive, longer lasting relationships.

“We are delighted to have Aprais as our partner.”

Called the GWA Relationship Tracker (powered by Aprais), the Aprais Read full story ›

Source: The Drum