By Vicki Lyon

Ad-supported videos give consumers access to content in a way that’s familiar to them, meeting the well-established expectations set by the television era: ads are intrinsically a part of watching content.

With the great migration of audiences from TV to online, the ad business has certainly evolved. Activity during the recent Rio Olympics attests to that: Bloomberg reported during the games that NBC’s primetime TV broadcast ratings were down 17% compared to the 2012 London games, while its online streaming audience was up 24%. Meanwhile, according to FierceCable, the network’s digital ad sales by the start Read full story ›

Source: The Drum