Why leave it to chance which eyes your UGC reaches? Erin Lavella of 160over90 explains why mixing organic and paid approaches to social gives the best result.

User-generated content (UGC), particularly when crafted by influencers or brand ambassadors, has become a cornerstone of modern marketing. Social media platforms, including Instagram, TikTok, and Facebook, have turned content creators into brand champions, building authentic, relatable content that resonates on a deeper level with their audiences. Consumers today trust influencers as they feel they can relate to them more than to traditional ads. These creators are not just marketing products – they’re shaping Read full story ›

Source: The Drum