By Carl Jones

Various advertisements are designed to be banned so that the resulting earned media gets the ad more eyeballs than if it ran without the ban.

The recent Iceland Christmas orangutan TV ad is the latest in a string of advertisements that have been banned in the UK. The advertisement was created originally by Greenpeace and selected by Iceland because they knew it would be banned for being considered as ‘political’. This is a common Public Relations and advertising technique called ‘controversial marketing’.

The objective is to cause a scandal in the press that generates public interest in the campaign, Read full story ›

Source: The Drum