By Sam Anderson

Research finds agency business development teams embattled but optimistic, with wasted resources on pitching a particularly persistent concern.

Marketing agencies can grow by getting more work from their current clients, buying other agencies or finding new clients. The latter is the job of its new business or business development team – a task that, a new report suggests, has continued to get harder over the last year.

Conducted by JFDI and pollsters Opinium, the research of 250 UK-based agencies has found increasing pressure on new biz teams, with revenue targets up across the board (by 7% for large agencies, 13% for medium-sized Read full story ›

Source: The Drum