Moving Image & Content was highly commended in the Social Media Strategy category of The Drum Marketing Awards US 2020 with its March For Sisterhood campaign for Girls Who Code. Here, the team behind the entry reveal the challenges faced and strategies used to deliver this successful project.
The challenge
With over 41% of Gen Z posting their political thoughts on social media, it’s clear that activism is very much alive and well among this young generation.
However, while Gen Z is clearly more interested in activism than ever, especially when it comes to helping each other, offline participation has Read full story ›
Source: The Drum
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