Following the announcement that it was putting every one of its brands locally and globally under review, GlaxoSmithKline (GSK) has announced that it will consolidate its global estimated $1bn roster to nine agencies, inking major deals with Publicis Groupe and WPP among others.
The company wanted to reset all agency alignments following the joint venture merger between GSK and Novartis Consumer Health last year, and has done so by appointing several different agencies to handle its advertising, digital, content, PR, expert marketing and shopper marketing remits.
Four holding companies already working with the agency were understood to have been consulted Read full story ›
Source: The Drum
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